On this episode of the Duct Tape Advertising Podcast, I interview Debbie Howard. Debbie is the co-founder and CEO of Senior Residing SMART, a full-service advertising and marketing company centered solely at the senior housing and care trade. Debbie could also be a proud member of the DTM community for the final 3 years.
A significant problem many companies face is making an attempt to seek out techniques to tell apart and scale. And to be able to do this, it begins with having a confirmed procedure and methods that works. On this episode, Debbie Howard stocks how licensing the Duct Tape Advertising machine gave her trade the runway and framework to develop, scale, and thrive in her trade.
Questions I ask Debbie Howard:
- [1:31] How did you get to the place you are actually?
- [3:36] As any one with ageing oldsters will almost certainly let you know unquestionably, senior residing is a truly emotional acquire – how does that roughly colour your considering with regards to advertising and marketing?
- [5:34] Do you to find that during some ways in which the trade you’re in wishes to return into the fashionable age? And do you additionally to find although that a few of what we may name the old-fashioned or conventional or offline advertising and marketing approaches are a vital a part of what you want to do?
- [7:17] What’s been the toughest factor as you’ve grown and what has been a continuing battle for you?
- [10:20] As you’ve grown your online business, what’s truly been probably the most rewarding side of the place you might be lately?
- [11:24] Are there execs and cons to operating in a single very slender area of interest?
- [15:30] What would you characteristic to the expansion of your company?
- [17:13] Are there any tendencies occurring that you simply’ve noticed over the past 12 months or two that you simply’ve truly been in a position to make the most of?
- [21:01] What are some puts you prefer to show to to get private building and trade building?
- [22:35] The place can folks connect to you and to find out extra about your paintings?
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