May 19, 2024

Advertising and marketing Podcast with Laura Nelson

Laura Nelson, a guest on the Duct Tape Marketing Podcast On this episode of the Duct Tape Advertising and marketing Podcast, I interview Laura Nelson. Laura has advertised, bought to, and collaborated with native companies for over 10 years of her occupation as a marketer and industry supervisor. She is recently VP of Advertising and marketing at Signpost, following roles with Widely, Popularity.com, and Patch. Laura earned an MBA from the College of Michigan and a BFA at Carnegie Mellon College.

Key Takeaway:

Advertising and marketing has modified for every type of companies in the previous few years because of new platforms, channels, and era. However for small companies — the adjustments had been progressive, ceaselessly leveling the taking part in box and offering some way to succeed in their consumers and new audiences in a low cost, centered, and personalised method. On this episode, I communicate with the VP of Advertising and marketing at Signpost, Laura Nelson, about the newest traits in native advertising and what methods to concentrate on.

Questions I ask Laura Nelson:

  • [1:17] So what did you’re employed on for your wonderful arts and what do you do with it now for your lifestyles?
  • [2:07] Let’s communicate concerning the native as opposed to nationwide variations in advertising — are there any important variations let’s say for a plumber as opposed to say a tool corporate in terms of virtual advertising?
  • [3:57] Does a industry with 10 places want to be optimized for all 10 places?
  • [5:40] For a large number of companies, the Google profile presence is likely one of the maximum necessary sides of the industry — what do it’s a must to do to turn up there?
  • [8:52] Client habits has modified dramatically — how have referrals modified the sport for native companies?
  • [12:27] How can we get the ones evaluations from consumers that appear to be glad?
  • [15:16] How do you set up all the quite a lot of channels to be had these days like on-line, reside chat, SMS, appointment scheduling, and so on.?
  • [18:02] What are some industries that you simply assume are forward of the curve in having computerized and built-in communique?
  • [20:25] What advantages can Duct Tape listeners redeem from Signposts?

Extra About Laura Nelson:

Extra About The Certification Extensive Coaching:

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