May 19, 2024

Advertising and marketing Podcast with Laura Nelson

Laura Nelson, a guest on the Duct Tape Marketing Podcast On this episode of the Duct Tape Advertising and marketing Podcast, I interview Laura Nelson. Laura has advertised, bought to, and collaborated with native companies for over 10 years of her occupation as a marketer and industry supervisor. She is recently VP of Advertising and marketing at Signpost, following roles with Widely,, and Patch. Laura earned an MBA from the College of Michigan and a BFA at Carnegie Mellon College.

Key Takeaway:

Advertising and marketing has modified for every type of companies in the previous few years because of new platforms, channels, and era. However for small companies — the adjustments had been progressive, ceaselessly leveling the taking part in box and offering some way to succeed in their consumers and new audiences in a low cost, centered, and personalised method. On this episode, I communicate with the VP of Advertising and marketing at Signpost, Laura Nelson, about the newest traits in native advertising and what methods to concentrate on.

Questions I ask Laura Nelson:

  • [1:17] So what did you’re employed on for your wonderful arts and what do you do with it now for your lifestyles?
  • [2:07] Let’s communicate concerning the native as opposed to nationwide variations in advertising — are there any important variations let’s say for a plumber as opposed to say a tool corporate in terms of virtual advertising?
  • [3:57] Does a industry with 10 places want to be optimized for all 10 places?
  • [5:40] For a large number of companies, the Google profile presence is likely one of the maximum necessary sides of the industry — what do it’s a must to do to turn up there?
  • [8:52] Client habits has modified dramatically — how have referrals modified the sport for native companies?
  • [12:27] How can we get the ones evaluations from consumers that appear to be glad?
  • [15:16] How do you set up all the quite a lot of channels to be had these days like on-line, reside chat, SMS, appointment scheduling, and so on.?
  • [18:02] What are some industries that you simply assume are forward of the curve in having computerized and built-in communique?
  • [20:25] What advantages can Duct Tape listeners redeem from Signposts?

Extra About Laura Nelson:

Extra About The Certification Extensive Coaching:

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